Company News, New Products

Rare Beauty Leans Into Wellness Lifestyle with New Body & Scent Collection

New Find Comfort range includes body and hair scents, lotions and an aromatherapy pen.

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By: Christine Esposito

Editor-in-Chief

Rare Beauty, Selena Gomez’s beauty brand, is expanding into scent with a new line called Find Comfort. The collection—which is currently in “wait list” status on the brand’s website—includes body and hair fragrance mist, body lotion, hand cream and an aromatherapy pen. Wellness Guidance Rare Beauty, which has emphasized the importance of metal health, says it partnered with Esther Bae, a doctor of occupational therapy, to develop techniques that will help users “find self-comfort with each ...

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